If you plan on updating your logo, here are some tips.
Tip #1. Research trends
Look at current design trends, but don't feel limited by them. Your logo refresh should be timeless and not be affected by a trend that may go out of style.
Tip #2. Keep it simple
A simple design is often more memorable and versatile than a complex one. Avoid adding too many elements that can make the logo cluttered or difficult to recognize.
(On that, you may have noticed the simplified rebranding popping up, i.e. Warner Brothers, Kia, Pringles ...)
Tip #3. Experiment
Try different font styles and colours to see what works best for your logo. Understanding the tone you want to set with your brand can help you go in the right direction.
Tip #4. Hire a pro
Aterna Creative can help you develop a brand identity that embodies these elements.