Your name and bio is the most critical spot on your Instagram page.
The idea is to craft a searchable hook that draws in potential followers and produces results when they search.
Here are some tips on how to make your profile stand out and be searchable:
1. Put keywords/location/brand name in the name section.
2. Bio should include a description of the brand and the services you provide with any searchable keywords or popular hashtags you use on Instagram.
3. Include a call to action to let the user know what to do next.
4. Use website links to make it easy for users to find your website or contact you outside of Instagram Direct.
5. Add links to all social media accounts that you want followers to know about.
6. Include as much relevant copy as possible, keeping the characters count under 150 characters.