How Many Logo Variations Do You Need?


How many logo variations do you need? It’s a good idea for your brand to have logo variations for 3 reasons:

1) They can be used to adapt the logo to different contexts and mediums, while still maintaining brand recognition.
2) They help to convey different aspects of the brand or cater to different target audiences.
3) They can help to prevent visual fatigue and keep the brand fresh and relevant over time.

For more branding and digital marketing insights, make sure to follow us at @aternacreativegroup