Famous logos we love and the font they are based on.
Learn more about the famous fonts below.
1. Avant Garde is a sans serif font with clean, modern lines and is characterized by its geometric shapes and precise, symmetrical letterforms. The lowercase used in the Macy's logo suggests a relaxed, laid-back attitude.
2. Bradley is a blackletter font with distinctive bold lettering that Firestone has used for well over a century. Using a classic, timeless typeface like this one suggests reliability and durability. The capital F has a few custom flourishes that are instantly recognizable.
3. Helvetica Bold is one of the most widely used fonts in the world. It's clean, versatile, and highly legible even at a far distance. The high contrast white-on-black used by The North Face is striking in its simplicity.
4. Cochin is a serif font that perfectly reflects Dior's long history and understated elegance. It evokes a sense of luxury and refinement with a contemporary sophistication.
5. Clarendon Wide is a slab serif that is instantly recognizable as the bold, uppercase lettering the the Sony logo. It communicates the brand's innovative and futuristic image while juxtaposing the traditional and the modern.
6. Gotham has become a popular choice for tech companies due to its modern, clean, and minimalist design. Its ubiquity and simplicity make it well-suited for digital interfaces, making it a popular choice for user interfaces, web design, and mobile apps.